Does It Make You Want To Buy Something? PJ Lehrer 9780578064444 Books
Download As PDF : Does It Make You Want To Buy Something? PJ Lehrer 9780578064444 Books
Did you "elf yourself" for the holidays? Or perhaps you were emailed some dancing elves from a friend or colleague? If so, you were one of the 26.4 million people who participated in this promotion. Now comes the tricky part. Who sponsored it? If you didn't know the answer is Office Max, you are not alone. The company actually reported a decline of $7 million in sales while the promotion was running! These days it's more difficult than ever to create effective advertising, but it helps if you understand the basics. Does It Make You Want To Buy Something? Key Concepts in Advertising from a Practitioner's Standpoint. is designed to help readers do just that. It covers a complex subject in a coherent linear manner. And, it provides the information necessary for people to create successful advertising campaigns regardless of the product being sold or budget parameters.
Does It Make You Want To Buy Something? PJ Lehrer 9780578064444 Books
"Does it Make Your Want to Buy Something?" is a field guide to the world of advertising. PJ Lehrer takes the dizzying process of learning the ins and outs of this complex field and breaks it down to concrete components. She shares examples of successful advertising campaigns from her days in the trenches, isolates what components work best and worst - and she explains why. She even throws in some surprises, like the downsides of celebrity endorsements. In this compact textbook, you'll learn how to create a successful advertising campaign - from the all-important creative development brief to the even more important resulting ka-ching.Product details
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Does It Make You Want To Buy Something? PJ Lehrer 9780578064444 Books Reviews
Simply a wonderful book. It definitely makes me want to start working in advertising. I love how much you actually learn from all the inside information you could not find just in any book. Full of examples, straight to the point principles, tips and basically a lot of great advice. The book does not over explain, it is very clear, and will be one of those books I can always turn to, again and again.
A marketing friend passed along a copy of this book just as it was being published and asked me what I thought. Having been in advertising/marketing for far more years than I care to acknowledge I was intrigued by the title immediately -- Does It Make Make You Want To Buy Something? The late great David Ogilvy once said "It's not creative unless it sells." Exactly. That's this author's central thesis. The book is not written for the seasoned veteran of marketing/advertising, although I certainly found it very readable and enjoyable. The examples and cases in the book were excellent. The book is an excellent primer in marketing, and complementary to the tomes of Michael Porter et al. Who should read this book? Probably everyone starting off or having a passing interest in marketing and advertising. Will they learn something? Absolutely.
"Does it Make Your Want to Buy Something?" is a field guide to the world of advertising. PJ Lehrer takes the dizzying process of learning the ins and outs of this complex field and breaks it down to concrete components. She shares examples of successful advertising campaigns from her days in the trenches, isolates what components work best and worst - and she explains why. She even throws in some surprises, like the downsides of celebrity endorsements. In this compact textbook, you'll learn how to create a successful advertising campaign - from the all-important creative development brief to the even more important resulting ka-ching.
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